At AUDIENCEX we are fully committed to the pursuit of exploring new technology solutions that will enhance and elevate the hundreds of campaigns that we run each month. Dynamic Creative is a powerful optimization tactic that we are now offering to our customers and that takes creative targeting for direct response campaigns to an entirely new level. Simply put, it presents the right message – expressed in the right way – to the right person and at the right time.
Last year, bot fraud represented a $7.2 billion global challenge to our industry. Like any challenge, it creates an opportunity to innovate and also to manifest our core values. We believe that transparency is the key to addressing the issue of bot fraud, and we’re making important and actionable progress in this area.
Attention is at an ever increasing premium. For marketers to be effective, their content cannot be a digital diversion, but rather must be an integrated component of a larger engagement experience. Welcome to a new generation of native advertising – so targeted and relevant it may as well be speaking directly to you. Performance marketers have always known that to stand out they must blend in. In that spirit, native advertising has become more personalized than ever before.
Even for seasoned veterans, keeping up with it all can be a challenge, and it’s not always easy to see which marketing efforts are driving which customer acquisition events. Consider that many customers go through multiple touch points before the first conversion, and things can get even more complicated after that.
It’s no secret that we live in a world where every consumer is connected to multiple devices daily. In fact, the average household now has over seven active devices in use each day¹. With an increase in consumers’ multi-device activity, agencies must vigorously deploy communications strategies with multi-channel marketing in the foreground.
The television remains the most prominent and influential screen in the home, and TV advertising is about to get a lot more sophisticated. If you have not explored Programmatic TV, here are three reasons why now is the time to do it.
Here at AUDIENCEX (and likely every agency that offers paid search) we often hear the concern from clients that paid search campaigns that bid on branded keywords are in effect “cannibalizing” clicks. Meaning, why should they pay for traffic that would otherwise occur “organically”?