Here at AUDIENCEX (and likely every agency that offers paid search) we often hear the concern from clients that paid search campaigns that bid on branded keywords are in effect “cannibalizing” clicks. Meaning, why should they pay for traffic that would otherwise occur “organically”?
- The Power of Programmatic Native: Content Marketing Reimagined
- The digital marketing landscape is exploding in every direction at once
- Search + Display – Finding Synergy in a Multi-Touch World
- Why 2017 Will Be the Biggest Year Yet for Programmatic TV
- AUDIENCEX key programmatic partner Rocket Fuel wins global DSP of the year award at GABBCON