When RTB is partnered up with paid search, eCPAs can be significantly reduced. For example, one of our clients was committed to SEM and used it as their primary performance channel prior to working with AUDIENCEX. When they signed up with AUDIENCEX, our managed service team implemented some simple tactics that specifically targeted search activity, and the result was a 40% reduction to their eCPA.
- Search + Display – Finding Synergy in a Multi-Touch World
- Why 2017 Will Be the Biggest Year Yet for Programmatic TV
- AUDIENCEX key programmatic partner Rocket Fuel wins global DSP of the year award at GABBCON
- AUDIENCEX Introduces self-serve prospecting and re-marketing platforms
- Search Engine Synergy