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Advertisers in the US place a premium on social media and will increase spending on social networks 31.0% this year to pass $10 billion for the first time
In 2016 more than two-thirds of all digital display advertising will be purchased programmatically.
On average, organic search results along with paid links result in double the number of site visits, and the combination of search + display result in nearly 3x higher awareness.
Social ad revenue in the U.S. will surpass $30 billion by 2021, up from an estimated $15.5 billion in 2016, a five-year compound annual growth rate of 15%.
By 2018, Forbes estimates that nearly three in four display ad dollars in the US will be spent programmatically
In 2016 the average click-through rate for display ads is 0.07 percent, and the average click-through for retargeted ads is about 0.7 percent.
In 2016 US programmatic digital display ad spending will reach $22.10 billion, a jump of 39.7% over last year, and represents 67% of total digital display ad spending in the US.