we are more than our devices|| more than our data|| we are people moving in time|| we’re here|| we’re listening|| just find us||
Data-driven targeting for superior brand performance
Highly sophisticated data-driven campaigns executed with precision and yielding a higher level of repeatable results.
Where insight meets technology, letting you find, engage, and manage the most elusive audiences in history.
Infinitely pliant technology tracks your audience wherever they roam, clarifying ad-buy decisions and streamlining costs like never before.
Smart technology, expertly managed, pinpoints your audience and offers the unrivaled capacity to keep you connected as they move.
Some 55% of all digital advertising dollars will be driven by programmatic initiatives in 2015….By 2016 that number is expected to rise to 63% representing over $20 billion in programmatic ad buys.
US social-media ad spend topped $8.5 billion in 2014 and will reach nearly $14 billion in 2018, up from just $6.1 billion in 2013.
In 2014 US programmatic digital display ad spending grew 137.1%
The average click-through rate for display ads is 0.07 percent, and the average click-through for retargeted ads is about 0.7 percent.
For the US in 2014 RTB (real-time bidding) was the dominant transaction method, accounting for 92.0% of programmatic ad dollars, or $9.25 billion in ad spending.
On average, organic search results along with paid links result in double the clicks to the advertiser’s website, and the combination of search + display result in nearly three times higher awareness.
Be in the know with our monthly newsletter
Sign-up for the latest from AUDIENCEX